Last night was the 14th annual Pride Of Britain awards, an annual event honouring Britons who have acted bravely or extraordinarily in challenging situations. Using Sysomos, as well as our own ECHOscreen social intelligence tools, we had a look at the 200,638 tweets around the show both as it was recorded on Monday night, and televised by ITV on Tuesday.

On the night of the awards themselves, although newspaper reports focused on the choice of dresses and after-show parties attended by Olympic medallists, Twitter mentions were dominated by retweets of X-Factor contestants Union J, who saw 910 retweets after they tweeted about attending the event:

Having a wicked night at the Pride of Britain awards. Some of these people are incredible and are a true inspiration. Josh x

— Union J (@UnionJworld) October 29, 2012

On the Tuesday evening as the event was broadcast, as can be seen from the wordcloud above, the Twitter chatter was dominated by more emotional reactions. But the highest volume of tweets around the event came as Jack Carroll (winner of a Teenager of Courage award) cracked jokes with Jimmy Carr and Carol Vorderman;

And the most retweeted tweets of the evening came not from winners, presenters or sponsors of the awards, but from the spoof account @Queen_UK, who received 1,255 retweets for a topical comment about Carol Vorderman’s hair.