Comments on: American Apparel and Gap cause Twitter outrage with Hurricane Sandy sales

By: The fail trail - the do's and don'ts when a social media PR crises hits [infographics] | The Wall Blog

Wed, 27 Feb 2013 15:45:16 +0000

[...] this quite wrong whether it is Tesco and horsemeat, Femfresh, Starbucks, Waitrose, McDonalds, Gap, Qantas or Ryanair the archetypal “analogue brand in a digital world”. It is a long [...]

By: After Burger King and Jeep: How you can make the most out of social media disasters | The Wall Blog

Thu, 21 Feb 2013 08:37:22 +0000

[...] media fails in 2012, which included a prestigious roll call of brands such as Waitrose, McDonalds, Gap and Qantas – these household names, and many more, had all suffered from a social media [...]

By: Round-up of w/e Friday 2nd November, 2012 | Ski Press

Round-up of w/e Friday 2nd November, 2012 | Ski Press — Sat, 10 Nov 2012 09:57:15 +0000

[...] USA > The Wall: American Apparel and Gap cause Twitter outrage with Hurricane Sandy sales [...]

By: note to self » American Apparel causes Twitter outrage with ‘Hurricane Sandy Sale’ | The Wall Blog

Tue, 06 Nov 2012 10:49:16 +0000

[...] via American Apparel causes Twitter outrage with ‘Hurricane Sandy Sale’ | The Wall Blog. [...]

By: Being The Lightning Rod: When A Social Media Disaster Strikes Unfairly | MyLeftOne

Fri, 02 Nov 2012 18:21:43 +0000

[...] happened on social networks. There were fake tweets about flooding at the NYSE, and of course the American Apparel #SandySale fiasco (WTF were they [...]

By: The good, the bad and the ugly of social media during Superstorm Sandy | The Wall Blog

Thu, 01 Nov 2012 08:34:35 +0000

[...] any times of natural disaster and crisis, comes from brands that try and piggyback for profit. Fashion brands were clearly devoid of all common sense, with American Apparel, Gap and Urban Outfitters all taking to social media to demonstrate a lack of [...]

By: #sandy | Alice Sharman

#sandy | Alice Sharman — Tue, 30 Oct 2012 16:20:42 +0000

[...] Apparell also caused widespread outrage when they advertised a ‘Hurricane Sandy [...]