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- Just a week to go until Media 360 hits the beachThe countdown has now began to the annual gathering of the most influential brand, agency and media leaders in the UK, back to celebrate in MediaWeek's 30th birthday year.
- How Apple and Nike outshine brands like Tesco with a defined propositionIn product-driven markets so much investment is ploughed into promotion that, often, the brand itself gets overlooked. Businesses need to invest in ensuring they have a consistent brand identify or risk becoming irrelevant, argues Jim Prior, CEO at The Partners and Lambie-Nairn.
- Neptune ascends White Cliffs of Dover for National Trust campaignRoman god Neptune erupts from the breaking waves that pummel The White Cliffs of Dover, towering hundreds of feet, holding his trident aloft, thanking the public for supporting the National Trust's save-the-coast campaign, and then popping back under the breaking waves.
- Guinness recreates 'fish on a bicycle' ad as real-life 3D animatronic fishGuinness has brought some of its most famous ad campaigns to life, constructing a 3D animatronic fish and a life-sized ostrich at the Guinness Storehouse.
- Vintage Unilever and John Lewis ads in 1920s newspaper promotion of Poirot mysteryA newspaper warning of the 'Monogram Murders' is being handed out to Londoners, with the publication resembling a 1920s paper and even including ads from the era from the likes of Unilever, John Lewis and Fortnum & Mason. The murders, of course, are fictitious but are being used to promote and are the subject of […]
- Six key elements to retailer’s social media success(TK Maxx/YouTube) Retailers are flocking to social media, with spending on paid social media advertising rising by 73% to £396m during the first half of 2014. But paid advertising isn’t the only way that retailers can get and hold the attention of customers on social media. Read more on Six key elements to retailer’s social media […]
- #FROW2025 part three – fashion tech trends to watchIn the final instalment of what the front rows of fashion shows will look like in 2025 in the wake of this year’s London Fashion Week, Paulo Bernini and Julian Douch, associate partners of global agency Open Reply, reveal what will be the future of digital luxury fashion and what they believe will be the top trends to watch. […]
- An idiot’s guide to buying video programmaticallyProgrammatic is a very complex area and it’s good to understand the key things to know when buying video campaigns programmatically. The most important criteria when choosing a demand-side platform (DSP) — a technology that buys ads in an automated fashion — is it brings efficiencies to your media buying and provides transparency on where your […]
- Realising the omni-experience vision – part twoContinuing the conversation around the importance of delivering a consistent customer experience across every channel, Janrain’s Russell Loarridge and David Giannetto, author of Big Social Mobile, delve deeper into the omni-channel experience and Read more on Realising the omni-experience vision – part two…
- Should you enter the world of emojis?(Flickr/Theus Falcão) It’s weird that you don’t use emojis. It was this message, sent by a friend on Whatsapp, which fundamentally changed the way I communicate online. In a relatively short space of time, I went from emoji novice to addict. I now catch myself pausing over work emails, wondering how a deft emoji placement could add some warmth […]
- Fox News and Nike among most emotional brands of April(Fox News/Twitter) Marketers and brand managers strive to create emotional connections with consumers. Fostering emotional links can be easier thanks to social, but interpreting the data to monitor, measure and respond to emotional shifts can be harder. Read more on Fox News and Nike among most emotional brands of April…