Three Myths of social media ROI [infographic]
Despite how far we have come in social media and its exponential growth ROI still remains one of, if not the biggest, challenge that marketers face when it comes to using social. This infographic takes a good stab at dispelling some of those myths that have over time become widely accepted truths.
First up it challenges the idea that measuring Facebook likes and Twitter followers equals social media ROI.
Secondly it looks at the idea that you determine social media ROI in the same as for traditional media.
Lastly it tackles the idea that social media should be measured independently of other channels, which makes no sense when marketers live in an integrated world.
Main image via Bigstockphoto.com.