Daily Archives: 29 October, 2012

Three Myths of social media ROI [infographic]

Despite how far we have come in social media and its exponential growth ROI still remains one of, if not the biggest, challenge that marketers face when it comes to using social. This infographic takes a good stab at dispelling some of those myths that have over time become widely accepted truths.

First up it challenges the idea that measuring Facebook likes and Twitter followers equals social media ROI. Read More »

Social media and tech are key parts of the Bin Laden Raid, says author

Seal Team Six: The Raid on Osama Bin LadenThe raid that killed Osama Bin Laden took place almost 18 months ago, but the story has continued to buzz throughout the US presidential election. Take a look at Twitter and bin Laden is everywhere.

He’s a political football being kicked back and forth in the presidential debates and social media has been a part of that story since the start.

Now the writer behind a new book on the Seal Team Six raid that killed Bin Laden, Mark Bowden, says the story would not be complete without talking about the role played by Silicon Valley based tech companies and Twitter.  Read More »

With Twitter snapping at its heels Facebook needs to start monetizing its mobile presence

With over 900 million users worldwide, and 543 million monthly active users on mobile, Facebook is a marketer’s dream come true. But with recent stories of falling share prices, the social network giant has been exploring new ways of growing its revenue through targeted advertising beyond its website and apps.  And it’s just in time.

Just recently, Facebook said that it was testing a “very small number” of ads on third-party apps and mobile websites on Apple’s iPhone and Google Android smartphones.

With users spending upwards of eight minutes each day on Facebook’s mobile site, it is an opportunity that needs to be harnessed.   Read More »