Twitter has given an update on how its expanded Tweet programme is going, which it introduced with a few media partners back in July. 

The expanded tweets was a play by Twitter to both make Tweets more valuable, with content previews, photos and videos right within a Tweet, and the platform more sticky.

It follows the news earlier this week that Twitter is testing a new “like” button with a small group of users and testing a new “star” feature with others.

Twitter began with just a handful of news partners, including The New York Times, The San Francisco Chronicle and The Wall Street Journal.

Some of those that Twitter is now working with include Amazon, which is allowing users to view product descriptions, prices, ratings and reviews within a Tweet.

It also offers the option to include the @username of the seller, so buyers and sellers can connect directly on Twitter.

CNN is now making it possible for Twitter to experience strong moments of the US presidential debate right on Twitter. Not only does CNN display video clip within the Tweet, but also live statistics about reactions.

Music applications like Soundcloud are now letting users preview songs that others are sharing on Twitter.

Soundcloud even lets you to ‘like’ a song, or share it via Twitter, Facebook, Google+ or email right from the Tweet.

With Fandango, you can see trailers and videos of the hottest movies out in theaters,view Path photos shared on Twitter, or decide whether or not to take your umbrellawith you by checking out Tweets with links to The Weather Channel. You can even use Tweets to shop –– expand a Tweet with a link to Topfloor to view videos for their sales.

The expanded Tweet programme has has expanded to personal blogs like The Modern Nomad and to nonprofits like Crowdmap as well as larger publications.

Expanded Tweets are perfect for the likes of National Geographic, which displays its beautiful photos within a Tweet and allows Twitter to rival Facebook, which has recently said it was making pictures “more prominent in news feed and on timeline”.

There is a simple reason for that as image-led stories have shown 70% more clicks.