Admit it. You’ve sat in a meeting with your SEO Agency and thought, “surely, this shouldn’t work”. Endless, near irrelevant “guest posts” at best, “article submission” and “directory link building” at the very worst.
For the past decade, “SEO” and “Marketing” have been allowed to remain almost entirely different disciplines.
With a few exceptions, the vast majority of the SEO industry has been allowed to stumble along without a second thought to who they are targeting, where those people might be, and how best to reach them. Read More