Chelsea is the most social Premiership club and Man Utd is top for search

chelsea Premiership's most social media team.While Chelsea Football Club currently lead the English Premier League, the Manchester United website is winning when it comes to visibility in Google UK searches, according to new research.

The two clubs’ positions are reversed again when it comes to social media, with the London club leading the way thanks in part to more people sharing links to the Chelsea on the Google+ social network.

The findings come from a study looking at the online visibility of the 20 Premier League teams by search and social analytics firm Searchmetrics.

When it comes to the web, in many ways Premier League football clubs act like media businesses in the way they try to attract visitors and fans to their official sites where they can engage with them and potentially sell tickets, hospitality packages and merchandise.

In terms of visibility on social networks (Facebook, Twitter, LinkedIn, Google+, Pinterest) is measured on how often content from a web site  is shared, liked, tweeted etc on social sites.

The company’s findings show that Chelsea are currently in the lead in terms of Social Visibility, with a score of  50,363,039, compared to Man Utd’s 32,605,712. Much of Chelsea’s lead is down to creating a strong presence on the Google+ social network, which is responsible for 68 per cent of Chelsea’s social shares. In contrast nearly 99% of Man United’s social visibility comes from Facebook shares and likes.

Wigan Athletic, Stoke City and West Bromwich Albion occupy the social visibility relegation places at the bottom of the table.

According to Marcus Tober, founder and CTO of Searchmetrics says what’s interesting is how some clubs, such as Chelsea and Liverpool have embraced newer networks such as Google+.

He says this not only spreads their content further, but many SEO specialists believe Google+ activity plays a role in determining Google’s search engine rankings making it some kind of underused secret weapon linking social and search.

Social Visibility of English Premier League Football Club Web Sites

Club URL Social Visibility League position1
1 Chelsea chelseafc.com 50,363,039 1
2 Manchester United manutd.com 32,605,712 2
3 Arsenal arsenal.com 22,272,385 9
4 Manchester City mcfc.co.uk 3,613,681 3
5 Liverpool liverpoolfc.com 3,257,427 12
6 Tottenham Hotspur tottenhamhotspur.com 834,204 5
7 Everton evertonfc.com 565,651 4
8 Aston Villa avfc.co.uk 543,214 17
9 West Ham United whufc.com 320,976 7
10 Queens Park Rangers qpr.co.uk 232,181 20
11 Newcastle United nufc.co.uk 231,714 11
12 Fulham fulhamfc.com 195,739 8
13 Southampton saintsfc.co.uk 184,548 18
14 Sunderland safc.com 161,872 14
15 Norwich City canaries.co.uk 118,927 15
16 Swansea City swanseacity.net 96,262 10
17 Reading readingfc.co.uk 85,931 19
18 West Bromwich Albion wba.co.uk 85,353 6
19 Stoke City stokecityfc.com 84,333 13
20 Wigan Athletic wiganlatics.co.uk 53,851 16

 

In terms of search the study found that Man United’s www.manutd.com web site beats all its rivals with a score of 44,954.  Arsenal are runners up with 42,784, followed by Liverpool, who belie their poor league form with a strong score of 32,176. Chelsea are only fourth (30,547) with current Premier League champions, Manchester City, sixth with an SEO Visibility of just 14,974.

Queens Park Rangers’ (QPR’s) woeful start to the football season is mirrored online, as they currently prop up the Premier League in terms of visibility in Google searches as well as results on the pitch. QPR and West Bromwich Albion both scored less than 1,000 on SEO visibility.

Tober says the Premiership clubs are increasingly competing with newspaper publishers, broadcasters and online media, making visibility in search engines and social media a vital part of their online marketing.

“Some clubs are doing really well with their search engine optimisation (SEO) and social networking strategies, but others are falling behind. This could potentially affect revenues and who knows – possibly even their ability to bring in money for players and hence performance on the pitch.”

SEO Visibility of English Premier League Football Club Web Sites

Club URL SEO Visibility League position1
1 Manchester United manutd.com

44,954

2

2 Arsenal arsenal.com

42,784

9

3 Liverpool liverpoolfc.com

32,176

12

4 Chelsea chelseafc.com

30,547

1

5 Tottenham Hotspur tottenhamhotspur.com

16,519

5

6 Manchester City mcfc.co.uk

14,974

3

7 Everton evertonfc.com

12,961

4

8 West Ham United whufc.com

10,819

7

9 Aston Villa avfc.co.uk

8,573

17

10 Newcastle United nufc.co.uk

4,133

11

11 Norwich City canaries.co.uk

2,846

15

12 Southampton saintsfc.co.uk

2,635

18

13 Stoke City stokecityfc.com

2,294

13

14 Fulham fulhamfc.com

1,869

8

15 Sunderland safc.com

1,799

14

16 Wigan Athletic wiganlatics.co.uk

1,718

16

17 Swansea City swanseacity.net

1,314

10

18 Reading readingfc.co.uk

1,184

19

19 West Bromwich Albion wba.co.uk

938

6

20 Queens Park Rangers qpr.co.uk

908

20

1League Position correct 22 October 2012

About the research

Searchmetrics analysed data on the search and social visibility of the 20 UK Premier League football club web sites during w/c 15 October 2012.