Hold on to your seats. Bond is back following a starring role in the Olympic opening ceremony and promises to be better than ever. Expect the clichés: girls, guns, gadgets, glamour. But the question on many lips (have I spent too much time in marketing environments?) is “what about the product placement?”
007 has enjoyed his brands since way back when. We all know about the Aston Martins and the Bollinger. In recent years, however, the product placement has been significantly ramped up (who can forget his clunky line when asked about his watch in Casino Royale: “Rolex?” “Omega.”) and there is significant revenue for the production company which, of course, leads to bigger and better stunts. I took a quick look to see if there was much social media buzz surrounding any brands linked with Skyfall (my thanks to Brandwatch for providing the data).