Far from the stereotypes of gamers being introverted and susceptible to anti-social behaviour, the latest research conducted by Omnicom's PHD demonstrates the more games you play, the more motivated you are. […]

The UK has outperformed the US in this year's Creative Effectiveness Lions, despite receiving half the number of nominations, although the Grand Prix went to a Dutch shop. […]

UK agencies landed just one Silver and one Bronze in the Direct Lions category. […]

Ogilvy & Mather London picked up 12 of the UK's 15 nominations in the Print Lions, with the agency's work for the travel website Expedia being nominated eight times. […]

The first day of the Cannes Lions International Festival of Creativity was action-packed, and Campaign captured the events on our global live blog, Live@Cannes. […]

It takes a lot of trial and error to understand what really makes your fans tick and what resonates within the community. That clever photo of something you think is absolutely hilarious could actually lose you a few fans and no matter how interesting a fact is, it’s never interesting enough to warrant a three paragraph explanation on one Facebook post… Read […]

The opening of the new Rembrandt museum in Holland does not automatically make you think social media and flash mob but it did to sponsors ING with great effect!     Read more on Rembrandt shows how to use social content to engage… […]

Brands today understand the importance of using data to tailor their messages and to reach their key target audiences, so it would be reasonable to assume that TV and its ‘shotgun’ approach to advertising is becoming less appealing. Indeed, the IAB announced in 2009 that online advertising spending in the UK had overtaken TV advertising for the first time in […]

Telefonica Digital has recently announced it will be the headline sponsor for the Festival of Media LatAm in September. This is a key regional advertising event and, as one of the leading mobile marketing companies in the region, we are excited to support it. Read more on Mobile marketing set to explode in Latin America… […]

Today organisations are subjected to a growing level of collective intelligence and value creation from outside the company’s walls as they strive to compete in a much larger ecosystem of consumer participation, innovation and big data. There needs to be a knowledge framework to help companies connect the dots and maximise as much value from this social univ […]

SAP co-CEO Bill McDermott was speaking at an industry conference recently where he made an interesting declaration: “War on dark data”. I didn’t realise that data could be such a menace! Read more on Don’t be afraid of the ‘dark data’ menace… […]

Rumours are circulating that the first iPhone is set to become obsolete this month after six years on the market. It’s clear that mobile technology is moving faster now than over the last six years, and with innovation comes obsolescence. Read more on Mobile evolution: creating an immersive brand experience… […]

The recent release of Australian director Baz Luhrmann’s film, The Great Gatsby, has drawn a tide of column inches. Surprisingly, however, this has not solely been for its screenplay and sumptuous cinematic experience, but also because it appears to have set a new benchmark for promotional tie-ins with luxury brands. Read more on Owned vs paid-for: where pla […]

The decision to interact with a brand can take many different routes and the journey to purchase is no longer two-dimensional. Customers get inspiration and opinion from many different sources in their offline and online networks. Marketers are desperate to join that journey, to understand what consumers want, desire and need. But how to do this effectively […]

Sponsorship makes up 6% of global marketing spend and is forecast to grow by 2% in 2013. This contradicts the shift seen in the last post-Olympic year (see fig. Below, Source: GroupM). Read more on My big fat Sponsorship study… […]