Daily Archives: 23 October, 2012

Clark Kent quits Daily Planet to start the next Huffington Post

What hope is there for print if even some of its longest serving exponents are quitting to go online. The latest to make the leap, quite literally, is Superman. In the latest issue of the DC Comics’ hero series, which is out tomorrow, Superman’s alter ego Clark Kent has what is described as a “Jerry Maguire” style moment and quits the Daily Planet in a feat of pique.

His next destination is unlikely to be  another print title, according to the comic’s writer Scott Lobdell.

Lobdell says more he says likely to become a blogger and start the next Huffington Post or Drudge Report. Read More »

Twitter looks to Facebook as it tests “like” button

Twitter tests like button on select usersIt looks like Twitter are taking a lead from Facebook and bringing in “Likes” instead of Favourites.

The Favourite button has become more and more prominent in Twitter with users using the feature to store tweets they don’t want to lose, normally things like stats and links, but don’t always want to retweet.

The favourites are normally public, making Twitter operate more like bookmarking tool Delicious  on the occasions.  Read More »

How brands can benefit from self-service on Facebook

For many customers wanting to pay their bills, check their balance, track an order or simply find information online has become a highly convenient way to self-serve.

But what’s next? At the moment, it seems that many organisations with a business-to-consumer relationship have a Facebook or social media presence to some degree.

However, whilst most of these have a strong marketing presence dedicated to promoting their brand and products, few provide the ability for customers to self-serve. Read More »

Obama gets the #bayonets moment on Twitter during the final debate

The final debate might have been close with most seeming  to give it to Barack Obama and only some to Mitt Romney, but what is certainly true is that the President had the biggest moments of the night on Twitter.

The Obama campaign has taken advantage of that by proving, as it has done throughout the campaign, to be quick off the mark and snapping up key search terms. This time it has bought the word “bayonets”, which unlikely as it sounds of being the word of the night in the final debate.

The third and final debate, where Obama played the foreign policy experience card and Romney played it safe, was also the quietest in terms of social media. While the first Presidential debate broke record as most Tweeted about political event the third and final debate was a long way off of that high.

Read More »