Comments on: In the dark art of Facebook it is still content that counts http://wallblog.co.uk/2012/10/18/in-the-dark-art-of-facebook-it-is-still-content-that-counts/ Social, marketing, media : blogged Tue, 21 May 2013 18:20:05 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: John Barton http://wallblog.co.uk/2012/10/18/in-the-dark-art-of-facebook-it-is-still-content-that-counts/comment-page-1/#comment-42432 John Barton Thu, 18 Oct 2012 14:48:03 +0000 http://wordpress.hbpl.co.uk/wallblog/?p=33693#comment-42432 At Testify we have been testing promoted and non promoted posts for some weeks now. Similar content for each post - same audience on our most 'engaged' client page. On average we see around 1% view to action for posts which are not promoted and 6% view to action for posts which are promoted... The content we have tested is part of a weekly feature, so it's very similar in theme. It would certainly appear that in a world of dwindling share prices money talks over edge rank when it comes to newsfeed eyeballs. As good as your content can and needs to be, it is paid promotion that will get the eyeballs in the first place in order to make that all important FB engagement possible as brands battle for our attention. At Testify we have been testing promoted and non promoted posts for some weeks now.

Similar content for each post – same audience on our most ‘engaged’ client page.

On average we see around 1% view to action for posts which are not promoted and 6% view to action for posts which are promoted…

The content we have tested is part of a weekly feature, so it’s very similar in theme.

It would certainly appear that in a world of dwindling share prices money talks over edge rank when it comes to newsfeed eyeballs. As good as your content can and needs to be, it is paid promotion that will get the eyeballs in the first place in order to make that all important FB engagement possible as brands battle for our attention.

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