Daily Archives: 16 October, 2012

A disability access guide? There’s an app for that!

Fiona Jarvis, Founder of Blue Badge Style

Picture yourself in this situation – you are wheelchair bound and want to go out to a restaurant in London.

Did you know that 300,000 people in the city face situations like this everyday? If you are mobility challenged, you’ll need to phone ahead and check on whether, or not, the restaurant you have in mind can accommodate you.

Step in Blue Badge Style to the picture, and you’ve now got a website and app that can tell you what restaurants in London are the best for disability access, as well as hotels, pubs, shops and more. Read More »

The perfect threesome – social media, mobile and experiential?

Consumers are no longer passive spectators of marketing activity – they expect to be active participants in brand conversations and campaigns. Experiential marketing fulfils this demand by taking engaging, interactive and memorable brand experiences directly to consumers – driving awareness, trial, conversations, content and generating a strong impact on purchase propensity.

Yet despite the many benefits of the discipline, one big challenge remains for brands – reach.

Social media could however provide the answer. Rather than being limited by footfall, the integration of experiential, social media and mobile can greatly extend reach and improve engagement, but how easy is it to actually implement and what do brands need to consider? Read More »

Celebrating Ada Lovelace, and the modern female tech pioneers

Today is Ada Lovelace day. Lovelace, the daughter of poet Lord Byron, created the first organised algorithm akin to a computer code back in 1843. The algorithm Lovelace produced was then used for Charles Babbage’s Analytical Engine. As the picture above shows, she hardly resemble a modern day hacker!

Lovelace’s life, while influential, was tragically short. She died aged just 36 from cancer of the womb.

Sadly one of Lovelace’s legacy’s is not a rebalancing of women in STEM fields, today only 25% of the STEM workforce is female. However, their are certainly some powerful women in technology, and in particular social media, so it seems apt to celebrate some of them today.

Read More »