The New York Times to follow China web launch with site in Brazil

The New York Times plans to follow Chinese language launch with Brazil site in 2013The New York Times is planning to launch a Portuguese-language website for Brazil next year as it seeks to grow its brand internationally.

The news follows the beta launch of a Chinese-language site in June. Both launches help seal its position as the world’s largest newspaper and come ahead of the arrival of in November of Mark Thompson, the former BBC director-general, as its new chief executive.

The New York Times Portuguese-language edition of the paper will launch in Brazil in 2013 three years before the 2016 Olympic games, which are to be held in Rio De Janeiro

The new web edition will feature English to Portuguese translations of the best of The New York Times’ journalism alongside original work by local writers.

The site will include coverage of global affairs, business and culture with around 30-40 articles per day on the site of which about one third of the reporting will be original content designed specifically for the Brazilian site.

Arthur Sulzberger, Jr., the chairman of The New York Times Company, said, “Brazil is an international hub for business that boasts a robust economy, which has brought more and more people into the middle class.

“As the world gets smaller and digital technology enables us to reach around the globe to attract readers with an interest in high quality news, Brazil is a perfect place for The New York Times to take the next step in expanding our global reach.”

The paper said the launch is a part of its broader effort to expand its international reach. It said the NY Times Chinese-language site (cn.nytimes.com) has seen rapid adoption by readers in China and will officially launch next month.