Barclaycard has launched a live digital campaign with Dare, featuring internet stars including Brett Domino Trio creating personalised songs for tweeters, such as Derren Brown, to promote its Bespoke Offers. […]

Helen Weisinger, the group chief marketing officer at EDC, is to leave the business at the end of May, as the responsibility for new business and marketing falls back to the group's individual agencies. […]

Santander, the UK retail and corporate bank, has called a review of its £27 million media planning and buying account, currently held by Carat. […]

John Lewis has appointed Proximity to work on its customer relationship management campaigns, after a pitch. […]

Canon's 'Power to Your Next Step' campaign launches today and will air 213 times on UK TV screens throughout the day. […]

Pinterest is getting closer to big brands as it announces three new types of pin that will highlight major US retailers. It marks Pinterest’s first step towards associating images directly with brands and could be the beginning of a change on the social network that sees it become a marketplace as well as a site where people pin ideas of things they like or […]

Despite predictions of the demise of email, figures from the Radicati Group show that there were around 2.1 billion emails users in 2012, with the number set to grow beyond 2.8 billion in the next four years. Read more » […]

Parks Associates recently forecast that by the end of 2013, connected TVs will be present in 32 per cent of all Western European homes. By 2016 this is expected to have risen to 54 per cent – and when you consider how “new” this technology is, such adoption rates really should make industries such as advertising stand up and take notice. Read more » […]

In the week that it was shown that users only visited the planet Google+ for less than 7 minutes a month it’s interesting to look at how a contemporary rock artist brand goes about using social media in their marketing and the different levels of interest on different platforms. Read more » […]

UPDATE: Yahoo has officially confirmed its acquisition of Tumblr. In a blog post, Yahoo CEO, Marissa Mayer, reassured Tumblr users as she promised Yahoo would try “not to screw it up”. Read more » […]

For an industry supposedly in demise, the music business is leading the way when it comes to generating social currency.  And, for the savviest of social marketers, generating sales as well. Read more » […]

Bricks and motor retail business is under huge pressure and technology sometimes seems to be its enemy. But in fact technology could be offline retail’s saviour. A challenge is to know what technology to invest in when it everything changes so fast. In such circumstances, it is a great help to root oneself in the way consumers make decisions and consider how […]

Can Yahoo get its “cool back”? As that is what it is trying to do according to CFO Ken Goldman and one of the ways it might try and achieve that is to buy Tumblr. Read more » […]

The marketing world is a very different place from what it was fifteen, ten or even five years ago. The impact of technology on how marketers approach and engage audiences is something that is still in a major state of flux and, with the current speed of technological development, this isn’t likely to change soon. But this is familiar ground. Read more » […]

We’ve heard this before: we need to get serious about mobile as game-changer, especially in retail. And, yes, we’ve heard it because it’s impossible to ignore. The rapid developments are particularly acute in the UK. We love our smartphones: the average UK mobile connection used 424 megabytes of data per month, ahead of Japan (392 megabytes) and the US (319 […]