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- Mobile ads are 'out of hand', says iOS 9 ad blocker creatorBrands and publishers need to "be thoughtful" with ads on the mobile web, or else face mutiny from smartphone users installing ad-blockers en masse.
- Boohoo.com supports grassroots vlogger talent in Vlog Star partnershipFashion retailer Boohoo.com has signed as one of the first partners of new brand 'Vlog Star', which will create products and events to help train and mentor a new generation of vlogging stars.
- Honda sponsors AOL docu-series charting hopes and fears of Mars One finalistsHonda has partnered with AOL's Engadget to create a series of interviews with the five 'uncommon' people hoping to take a one-way trip to Mars to colonise the 'red planet'.
- Aviva's Jan Gooding helps found advertising LGBT leadership groupA leadership group has been set up for lesbian, gay, bisexual and transgender people in advertising called PrideAM, led by MAA's Scott Knox.
- Manchester United announces 'digital transformation partner' as Indian IT services firmHCL Technologies, a global IT services firm headquartered in India, has announced a partnership with Manchester United in a film narrated by the club's stadium announcer Alan Keegan.
- The Daily Poke: Wine by numbersLack confidence when it comes to choosing wine? Intimidated by snooty sommeliers? Always default to the Cabernet? Well, why not let an algorithm make a selection for you instead? That’s the thinking behind the online wine subscription service, Bright Cellars. Read more on The Daily Poke: Wine by numbers…
- Google’s new logo: The industry reactsWe asked the digital marketing industry what they thought about the new-look Google logo, what it means for the brand moving forward and whether it will be a benefit or burden. Here, they respond. Read more on Google’s new logo: The industry reacts…
- Programmatic for postersSpend for programmatic digital display advertising reached the $21bn (£13.7bn) mark globally last year and is predicted to increase to $53bn (£35bn) by 2018, according to Magna Global. But some segments of the advertising industry have been considerably slower in the uptake of programmatic than others. Read more on Programmatic for posters…
- Mobile advertising has a measurement problemBrand investment in mobile advertising is growing quickly — spending is projected to reach $46bn in 2019, according to Forrester — yet only 1% of those ads receive any type of engagement. Read more on Mobile advertising has a measurement problem…
- Consumers’ mobile ad value revealedHaving discussed consumers’ ad attitudes and ad appeal, Stephen Jenkins, global vice-president marketing and communications, EMEA, Millennial Media, takes a look at ad value and consumers’ self-perceived worth to advertisers on mobile. Read more on Consumers’ mobile ad value revealed…
- The Daily Poke: Not made by peopleThere’s already been much discussion following the warning that traditional methods of food production won’t be able to support a rapidly increasing global population. One solution that’s stepped out of science fiction and into reality is the liquid meal replacement, Soylent. Read more on The Daily Poke: Not made by people…