While social media is booming one area that is not is social commerce. It is struggling to take off and this study and infographic from media agency MPG Media Contacts and Lightspeed Research points to the lack of social media included on ecommerce sites.
Why that is the case is pretty simple. Consumers use social media as both recommendations and inspiration when shopping online, but are reluctant to use links from social sites to buy.
What they want the study says is for brands to make their own sites more social and invest more in developing ways for their consumers to share photos, videos and product reviews. Read More