Daily Archives: 9 October, 2012

Lord Sugar talks social media and his Twitter rivalry with Piers Morgan [video]

Lord Sugar: discusses advertising and the media at NabsSpeaking at an advertising event hosted by Nabs last week, Lord Sugar (@lord_sugar) took questions from the 500 strong audience via a live Twitter wall.

When asked about his thoughts on how social media shapes consumer habits, as well as his love/hate twitter relationship with his big Twitter rival Piers Morgan, Lord Sugar responded by calling him a “twat”.

He also insisted that he was the only person to stand up to the former Daily Mirror editor and now CNN presenter. Read More »

Girls Aloud are back with cryptic website and new Twitter accounts

Girls Aloud playing live in 2008 and now they are back and on TwitterNever mind Boris Johnson, David Cameron and Conservative Party Conference, the big news flying around the social web today is the return of girl band Girls Aloud.

Formed as part of Simon Cowell’s one off battle of the sexes “Popstars – The Rivals”, the five piece had been on sabbatical, with members releasing their own material, and Cheryl Cole featuring on Cowell’s X-Factor.

Today though they used Twitter and their website to announce a return. Read More »

Obama dominates on Twitter and leads Romney in viral battle [infographic]

Barack Obama and Mitt Romney face off, but who is winning the social media battle?The race for the White House is in full swing, but which candidates’ video ads and tweets are attracting the most attention across social media?

We’ve two infographics here. The first has been put together by Unruly Media tracking the number of shares each candidate’s video content receives across Twitter, Facebook and the blogosphere.

The second takes a look at Twitter following the first presidential debate that showed among many other things that celebrity tweeters, like Rob Lowe, have real pulling power, but does that count in the final analysis? Read More »

Pioneers of Digital: Martha Lane Fox talks entrepreneurship and technology

Last week, a book I have co-written with Dr. Paul Springer from Buckinghamshire University was published in the UK.

Pioneers of Digital tells the stories of twenty leaders in advertising, marketing search and social media who have done incredible things on the web.

We interviewed the UK Government’s Digital Champion, Martha Lane Fox, because of the lessons learned from her early history with Lastminute.com, and because of her huge experience, drive and determination manifesting itself in the Race Online 2012.

In this excerpt, she gives advice on how a new business should think about being successful in the twenty-first century and how to look for funding.

Read More »