Question and exclamation marks don’t work on Twitter [infographic]

Tips on how to get the most out of Twitter and LinkedInA useful infographic here to help you be smarter with your social media activity on Twitter and LinkedIn and get better results for the content you share.

We’ve looked at the ideal length of Tweets and where links should go in tweets through some of the work that Dan Zarrella has done.

He looked, for instance, at where is the best place in a tweet to place link?  He also did research into how to get more clicks out of our tweets by identifying factors that tend to lead to higher click-through rates on tweeted links. This is a nice addition to that work.

This infographic looks at what is the ideal length of messages on Twitter and LinkedIn both in terms of B2B and B2C.

It also looks at what effect of question marks can have on the social media content you are sharing. This one came as a surprise to me. Questions marks seem engaging, but here it says that Twitter messages receive far fewer shares if these are included. Same for exclamation marks — although not surprise there, they should always be used sparingly.

It also highlights interesting thoughts about hashtags. Sometimes they work, but not always.

  • Eoghan O’Neill

    I’d love to see some studies on it, but it always seems to me that social media users feel the need to use hyperbole just go tet noticed. So you can’t describe something as merely good, it has to be “actually the best thing ever!!” (and vice versa).

    The question marks stat surprises me too. Wouldn’t surprise me if it related to retweets, but I would have thought if there’s a link involved, often the implication would be that clicking on the link would answer the question.

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  • @gordonmacmillan

    Personally will still be using question marks as asking questions of your followers is a really useful way of a)getting an answer and b) driving engagement (for a media twitter feed).

  • Richard Gotch

    Our experience managing a large Facebook page shows that activity is much higher outside working hours with a spike early Friday evening and consistently good ‘shares’ over the weekend. It looks to me like the interpretation of the data is too generic because it doesn’t take into account the big differences in audience demographic so needs to be applied with caution.

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