After Twitter split LinkedIn promotes its own people to follow
We read last month that the removal of Twitter from LinkedIn had given Facebook pages 1000% spike.
This week LinkedIn has launched a series of promoted accounts. According to AllThingsD the professional social network is culling a select group of high-profile people whom users can follow and receive updates from regularly.
It sounds like a slice of Twitter that LinkedIn has come up with to plug the 140 gap on its network since the two parted company.
It comes following LinkedIn passing 10 million members in the UK last month as the network continues to strengthen its position in the professional market.
What you will apparently get LinkedIn promises is the the things that the likes of Sir Richard Branson, Tony Robbins and even President Barack Obama care about.
So, from a powerful entrepreneur like Branson, for instance, you may see a list of the best ways to build your business. Or perhaps you’ll get Robbins’s thoughts on acting positive when your business is tanking.
“We’re giving you the ability to see content from influencers you care about, within the LinkedIn context,” Ryan Roslansky, head of content products, told me in an interview.
As you may recall, LinkedIn previously held a standing partnership with Twitter, wherein the former was able to syndicate users’ tweets for placement in their LinkedIn streams. It was a great deal for LinkedIn, giving the company a host of content moving through the system regularly, AllthingsD reports.