It must be pretty uncomfortable at Facebook Towers at the moment. The share price halving in four months must have been worry enough. But potentially more damaging from a long-term business perspective are the recent revelations about “fake profiles”.
Rory Cellan-Jones’s excellent investigative piece is a good place to start. The BBC’s technology correspondent didn’t bother with rumour and conjecture but instead created a commercial account for “virtual bagels” himself. His report was alarming enough for Facebook, but seems to have been just the iceberg of a wider problem which Facebook seem to have acknowledged themselves by purging vast swathes of fake accounts after reports that over 8% of profiles were fake. Read More