There have been some inspired examples of brands on Twitter and showing how they are willing to engage, try something a little different, and win plaudits for it.

The Betfair Poker account on Twitter is a good example of that.

More recently in July we saw another good example from bookstore Waterstones and the feed from its Oxford Circus store, which offers an amusing geek filled stream of tweets with a character all of its own.

Another really good example is highlighted here from coffee brand Douwe Egberts. It has a small Twitter following and hasn’t been on Twitter that long.

It got into a random conversation with The Dolphin Pub in Hackney, which has a strong and distinctly individual feed of its own. The two came together and a highly entertaining conversation ensues.

I love the way that @DouweEgbertsuk just rolled with it and responded to @The_Dolphin_Pub even though the language wasn’t exactly crystal clean.

I think it’s a good reminder that brands should be open and not closed when it comes to social media and that way they will more likely reap the benefits of any opportunities to engage that come their way. Thanks to @fieldproducer for highlighting it.