If the government makes good on its promises, within two years 98% of the UK will be covered by 4G.

This is big news for marketers, as finally brands and agencies will not be hampered by the constraints of slow internet speeds – broadband will have caught up to mobile capabilities.

What does this mean in practical application? Well, it’s pretty obvious that consumers presented with quicker speeds are going to use their mobile more. Those who previously wouldn’t have bothered taking one minute to check a price in-store against that of a competitor will be more willing to do so if it only takes a couple of seconds. Read More »

Burberry has largely drawn plaudits this London Fashion Week for arguably being the only fashion house this side of the pond to try anything remotely ambitious in terms of digital.

Whilst Google Glasses, Hangouts and live streaming were all being debuted/implemented to various degrees of excitement and success Stateside, although London was markedly more reserved as it looked to consolidate its resurgent reputation. Read More »

Twitter has released some data that provides interesting statistics that give an idea of the kind of performance Promoted Tweets are achieving for advertisers.

Most notably though is how mobile is performing. In one campaign for Volkswagen the best performing Promoted Tweet on mobile received 43.8% engagement.

While a campaign for LG saw a Promoted trend achieve an average engagement rate of 38%. Read More »