The Prime Minister, David Cameron, is finally set to follow other world leaders, most notably Barack Obama, and join Twitter.

The Telegraph reports that Cameron will join Twitter in time for the Conservative Party Conference, which takes place in Birmingham, in the second week of October.

Cameron has previously left Twitter to the @Number10gov account, which has more than 2.1 million followers. Read More »

Tweets are set to get a whole lot more useful as CEO Dick Costolo reveals plans for new tools that will allow users to pull out selected tweets and publish them adding to the existing ability to embed single tweets.

The new feature is likely to prove useful when it comes to journalists and others covering real-time events and takes Twitter further down the road of curation.

Other features on the way include tweet boxes. These will allow the inclusion of features such as live polls that will show real-time results directly within a tweet box. Read More »

Nice idea here. Kellogg has opened what it is calling the “World’s first Tweet Shop”.

It is open today to launch its new range of Special K Cracker Crisps and is located on 13 Meard Street London.

For each tweet you get a free box of Cracker Crisps. A nice tie-up of the bricks and clicks. Read More »

There have been plenty of stories recently indicating that Pinterest drives more traffic to retailers than other social sites.

Not so according to this study that says Facebook generates the lion’s share of shoppers to retail websites.  Read More »

Chevron have launched a crowdsourced CSR campaign to highlight the continuing fight against AIDs.

The issue is one that the company take personally, given they are based in both San Francisco and other cities around the world in which the disease still holds strong.

The contest is titled “AIDS is Going to Lose,” and it asks filmmakers to tell why or how they think AIDS is going to lose. “We are not looking for commercials,” explains the brief, “we are looking for contagious optimism.”  Read More »

Another year, another ‘new Myspace’ (disclosure – my former employer), but since Specific Media and Justin Timberlake partnered in buying the property from News Corp for $100m in June last year there has been talk of a completely re-thought design built from the ground up, and that’s exactly what this video posted last night suggests. Read More »