Comments on: Waitrose didn’t screw up with #Waitrosereasons social campaign

By: The fail trail - the do's and don'ts when a social media PR crises hits [infographics] | The Wall Blog

Wed, 27 Feb 2013 15:31:38 +0000

[...] now some companies get this quite wrong whether it is Tesco and horsemeat, Femfresh, Starbucks, Waitrose, McDonalds, Gap, Qantas or Ryanair the archetypal “analogue brand in a digital [...]

By: After Burger King and Jeep: How you can make the most out of social media disasters | The Wall Blog

Wed, 20 Feb 2013 11:13:35 +0000

[...] through of the social media fails in 2012, which included a prestigious roll call of brands such as Waitrose, McDonalds, Gap and Qantas – these household names, and many more, had all suffered from a [...]

By: The Biggest Twitter Fails of 2012 « It's an e-world!

The Biggest Twitter Fails of 2012 « It's an e-world! — Wed, 30 Jan 2013 05:32:54 +0000

[...] however, it wasn’t a total disaster. Many online commentators believe that Waitrose knew exactly what they were doing, fully aware of the middle and upper class [...]

By: The growth of the social media guru - 181,000 SM gurus, mavens and ninjas on Twitter | The Wall Blog

Tue, 08 Jan 2013 10:16:32 +0000

[...] Despite that companies large and small continue to make mistakes. We saw plenty of those last year with the likes of American Apparel and Gap during Superstorm Sandy and some thought Waitrose screwed up with #Waitrosereasons, [...]

By: Charity Hijacks Twitter Hashtag For Good #FirstWorldProblems | The Wall Blog

Mon, 15 Oct 2012 15:12:02 +0000

[...] many Twitter hashtags have we seen hijacked in the past 12 months? Only last month Waitrose fell foul to the Twitter trend of “bashtagging” – users flooding a brand created hashtag with negative comments against the [...]

By: Is Social Media Marketing Growing Up? | Second Income Education

Is Social Media Marketing Growing Up? | Second Income Education — Sun, 30 Sep 2012 22:13:03 +0000

[...] online world and should know better. But gradually, common sense returned and we started to see an alternative point of view being expressed. And rightly [...]

By: Waitrose Twitter campaign backfires

Waitrose Twitter campaign backfires — Fri, 28 Sep 2012 19:28:18 +0000

[...] on wallblog.co.uk you can find Jason Woodford of Site Visibility claiming that the campaign “gets my full [...]

By: Is Social Media Marketing Growing Up? | ResidualRx.com

Is Social Media Marketing Growing Up? | ResidualRx.com — Thu, 27 Sep 2012 16:02:42 +0000

[...] online world and should know better. But gradually, common sense returned and we started to see an alternative point of view being expressed. And rightly [...]

By: Waitrose and Clegg: mistakes on autopilot or flame marketing masterpieces? | The Wall Blog

Wed, 26 Sep 2012 10:26:17 +0000

[...] The car crashes I’m referring to are Nick Clegg’s YouTube apology, and Waitrose’s Twitter hashtag poll #WaitroseReasons. [...]

By: Richard Taylor

Richard Taylor — Mon, 24 Sep 2012 16:42:50 +0000

I think I would prefer to judge it using slightly more meaningful data such as footfall, sales and market share before deciding whether it was a success or a failure.