So was it a success or was a social media fail? Earlier we reported on how Waitrose’s latest foray into social media appeared to have gone awry.
It was hijacked by people making fun of the supermarket’s perceived top end social status on Twitter and Facebook. Launched on Monday the store asked shoppers to compete this tweet: “I shop at Waitrose because…” and add a hashtag.
Instead of using the #WaitroseReasons hashtag to celebrate why they loved Waitrose people were instead using it to say things such as “I shop at Waitrose because the parking spaces are big enough for one’s Range Rover yah? #waitrosereasons”. Read More