So was it a success or was a social media fail? Earlier we reported on how Waitrose’s latest foray into social media appeared to have gone awry.

It was hijacked by people making fun of the supermarket’s perceived top end social status on Twitter and Facebook. Launched on Monday the store asked shoppers to compete this tweet: “I shop at Waitrose because…” and add a hashtag.

Instead of using the #WaitroseReasons hashtag to celebrate why they loved Waitrose people were instead using it to say things such as “I shop at Waitrose because the parking spaces are big enough for one’s Range Rover yah? #waitrosereasons”. Read More »

The social web can feel very cluttered and overwhelming. We get too much information, from too many networks, too often. Sometimes by taking information away, we can actually gain more.

So it seems with LinkedIn, the network that now has over 10 million British users. Since removing  Twitter syndication, Facebook page referrals from the site have increased by 1000%.

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For quite some time it’s been assumed that, when it comes to online video, the shorter, the better. The starter pistol has been fired on a race to the bottom.

But the Internet Advertising Bureau (IAB, for those who like an abbreviation) conference on online video last week carried quite the opposite message.

Christian D’ipollito of social video expert Unruly, said it is worth the time to experiment with longer form content. Apparently, it’s “just as engaging”. Read More »

In 2008 the message was ‘Hope & Change’. It was a slogan that resonated with the youth of America and now the Barack campaign is hoping it can pull off the same feat again.

The Democrats already know that America’s youth are more likely to vote for it than the Republicans, but the campaign still has to get them to the polling booth, which is where the latest social media campaign comes in. Read More »