Vimeo – the video publishing site of choice for creatives – underwent a complete redesign earlier this year and is continuing to innovate with two new tools which allow video creators to make money from their content.

Launching today, Tip Jar gives Pro and Plus users the option to add a ‘Tip This Video’ button below videos, so viewers can show their appreciation to the tune of anything up to $500.

Users can use PayPal or credit card to pay. This reflects a growing trend in the ‘crowdfunding’ of creative projects, most famously through the booming network Kickstarter, where people are receiving funding for a broad range of projects from electric skateboards to a ‘unique’ burger sauce.

Furthermore, Vimeo will soon launch a Pay-To-View service which will allow publishers to charge for access to their content. Whether this might include professional content owners is yet to be seen.

Watch a video all about the new features here.

Will Francis (@willfrancis) is director at digital and social media marketing agency Harkable