Twitter has rolled out new look Twitter profiles that give users the chance to create a more “meaningful” presence on Twitter.

The new look Twitter profile was announced along with three new apps.

With new versions of Twitter for the iPhone and the Android alongside a completely rebuilt Twitter for iPad app, which has been recreated from the ground up. Read More »

Kim Kardashian is crazy for shoes from ShoeDazzle, Jordan and Rio Ferdinand enjoy Snickers, Jimmy Carr is a Starbucks fan and Wayne Rooney wears Nike. We know this because their Twitter feeds say so.

The high profile tweeters were all well compensated by these various brands this year for posting tweets to their millions of followers, in Kardashian’s case to the tune of around $10,000 per tweet.

This process of compensating celebs for tweeting about brands, products and services has caused trouble with the Advertising Standards authority (ASA). Nike’s appeal to the ASA over the decision to ban a campaign on Wayne Rooney’s Twitter feed was rejected in September, maintaining the company’s position as the industry’s first brand to have a Twitter campaign banned.

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Kellogg’s has just launched a Facebook campaign designed to build create awareness ahead of the roll out of a new white chocolate-flavoured Krave cereal.

There is a prize giveaway on Facebook, which is all very nice, but what I wondered was it doing on Twitter?

The answer was nothing at all as its Twitter account was last updated in March 2011. Read More »

Is the banner ad dying a slow online death? Advertisers still  invest in it, but according to Adform’s Quarterly Media Barometer consumers are increasingly desensitised to standard banner ads while it is rich media formats are getting results.

The study reveals that the time consumers spent engaging with rich media went up by a vast 74% between Q1 and Q2. This coincides with a spike in online video advertising playtime, which increased by 6% in Q2. Read More »

The new iPhone 5 certainly has some new features to tempt iPhone fans, but what it doesn’t have is a laser keyboard that beams out or holographic video features.

Fox station, Fox 5 New York, however, could not work out the real from the fake as it aired a report, featuring reporter Lidia Curanaj, declaring these new amazing features were waiting in-store for Apple fans. Read More »

I’ve long been a fan of Foursquare. It is easily integrated into more mainstream social networks like Facebook and Twitter, and the location data that the app generates should make it an essential digital tool for marketers and campaigners.

American Express UK have recognised its power, and are running a new campaign in conjunction with the geo location company and Harvey Nichols. Card holders can sync their card with Foursquare , and if they check in at the department store they will receive £25 when they spend £25. Read More »

New global research from BuzzCity points to the mobile being the sole device by which many are now accessing the internet with as many as 77% now going online solely via their phone.

Overall, 85% of mobile surfers say that handsets are their preferred means of going online. The research confirms the increasing shift to multiple devices, which is not at all surprising considering the burgeoning market for tablets such as the Apple iPad and Samsung Note. Read More »