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Daily Archives: 17 September, 2012

Troll food: SEO is still not dead

By Andrew Girdwood // 17 September, 2012 – 11:31 am // 11 Comments

“SEO is dead” articles are common. Like many other bloggers, I don’t usually bother responding to them. It’s less common to see a digital savvy site like The Guardian wasting space on such articles or for the author to work in Search. Maybe, this time, there should be a response.

The typical heralds of “SEO is dead” tend to be developers or creative minds who believe we have returned to the “if you build it – they will come” era of the internet or those who understand SEO only in the context to a brief encounter they had with it in 2006.

SEO evolves.

Read More »

Topshop fashion show watched by millions online as lines sellout in hours

By Polly Becker // 17 September, 2012 – 10:31 am // 2 Comments

Topshop has again proved the power that fashion has when it comes to social media as it claims to have reached more than 200 million people through its livestreamed front row fashion show.

The event, which ran online yesterday to kick off London Fashion Week, saw the high-street fashion retailer partner with Facebook to create a “customisable catwalk” plug-in for Topshop.com.

It allowed viewers watching a livestream of the show to share snapshots of their favourite looks with their friends on Facebook in real time. Read More »

Social networks want entertainers, not advertisers

By David Howard // 17 September, 2012 – 9:01 am // 1 Comment

Another week, another public condemnation of Facebook. Whether for its tanking share price or its latest attempt to monetise a massive and data-rich user base, Facebook is being slammed as never before.

The reason for this is simple: we all need Facebook a bit too much. It’s a tech beacon in a post-industrial recessionary gloom, and our expectations of it are ratcheted so high they fail and disappoint at every additional turn.

People need Facebook to connect with other people – nearly one billion of them interconnected and curating their own life stories through a platform designed, initially at least, explicitly for that purpose. Read More »

LinkedIn hits 10 million UK members milestone [infographic]

By @gordonmacmillan // 17 September, 2012 – 8:03 am // 5 Comments

LinkedIn has announced today that it has passed the 10 million members milestone in the UK.

The figure more than triples the number of members it had three years ago and means that four out of five British professionals are now LinkedIn members.

The 10 million members make the UK LinkedIn’s third largest market globally beaten only by the United States and India.  Read More »

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