In the playground, in the office, on the rugby field, in a political world…social dynamics are fascinating, complex and volatile. Naturally this translates directly from the offline world into social media.
Nowhere are the complexities of online social structures better illustrated than on forums. In many ways forums seem “old school internet” but that’s where many commentators miss the point; social media isn’t about the technology, but the interactions.
There have been plenty of attempts to pigeonhole internet users (as an aside, I nearly typed “web surfers” there, but realised nobody’s used that term since about 2007). This is one of my favourites – not far off the mark: Read More