The Guardian iPad edition is being re-launched as The Guardian and Observer iPad edition with the first iPad issue of The Observer to be unveiled this Sunday (16 September).

In addition to the Monday – Saturday issues of the Guardian, on Sundays the app will now include an Observer issue, featuring the main news section of The Observer, the New Review, the sport section and the Observer Magazine.

The Guardian and Observer iPad edition now mirrors Guardian News & Media’s Monday – Sunday print offering, and is available now on Newsstand. Read More »

We’ve read so much about the use of social media in elections campaigns, how it is used to raise awareness and money, but the proof in the pudding, so to speak, is getting the vote out.

All that social media awareness counts for nothing if you can not on the day of the election get people voting.

So it’s interesting to read in the FT about how a single Facebook post on Election Day in 2010 increased US voter turnout by 340,000, according to a study led by the University of California, San Diego. Read More »

2012 represents the largest investment by brands in social channels, technologies and platforms to date and the forecast for 2013/2014 is even larger. eConsultancy’s most recent survey reports that 51% of companies changing their social media budget are planning to increase it by over 20% in 2013, with more than 9% doubling their budgets. (UK Search Engine Marketing Benchmark Report 2012).

According to the CIM’s Social Media Benchmark wave two report, of the 2,000 UK and Western Europe marketers surveyed, 79% of them have brand Twitter feeds, 69% are on Facebook, 66% are on LinkedIn, 60% are on YouTube, 53% have blogs, 25% have proprietary online communities and 22% have Google+.

That’s a lot of social media, but not necessarily a lot of understanding about its effect or value.

Read More »

The second in a series of infographics from The National Readership Survey (NRS) looks into internet usage in the UK, based on those who have accessed the internet in the past 12 months.

NRS has delved deeper into this data to reveal the amount of consumers that undertake different activities online, including newspaper and magazine consumption.

With people being increasingly reliant on online information, it is no surprise that 37% access the internet five or more times on a weekday, but only 33% accessed a newspaper website in the last month.

Read More »

Back in July Twitter introduced new targeting capabilities for Promoted Tweets that allow advertisers to target ads at users in a particular region rather than sending a blanket message to all followers regardless of where they’re located in the world.

Last night while the world went nuts for the iPhone 5, Twitter unveiled enhancements to its geo-targeting capabilities for Promoted Tweets and Promoted Accounts that allows marketers in the UK and Japan to target specific regions for the first time. Read More »