Controversial low-cost airline Ryanair’s negative attitude to all aspects of digital except ticket sales is a fast track to creating a socially toxic brand on a global scale.

One story in the past couple of weeks has leapt out as a case study for brands in how not to act in social media. It tells of a brand sticking its fingers in its ears and refusing to be told or to listen.

No surprise that the brand in question is everybody’s favourite budget airline, Ryanair. Read More »

As the London 2012 Olympic and Paralympic Games come to a close, we can look back with delight at Team GB’s success in the medal tables. I know I’m not alone in finding that my enjoyment of the event has been increased still further by the frequent, reliable and inclusive updates from Team GB across their social media channels.

I spoke to Joe Morgan, Digital Manager to Team GB to find out how they coordinated the social media activity for such a fast-paced, complex event.

And how they made sure they squeezed as many comments, likes and shares as possible from every single update.

Read More »

‘Traditional marketing channels are dead’. This is the cry that we hear repeatedly from digital evangelists, who tell us that our more established channels of communication are being swallowed by online media platforms, sidelined into becoming one small, insignificant part of an overall mix that has digital at its heart.

A recent article published by the Harvard Business review made such a bold statement, suggesting that in today’s ‘social media-infused environment’, traditional marketing just doesn’t work as well as it used to.  Read More »

It was always going to be big and it was. President Barack Obama’s acceptance speech last night at the #DNC2012 set a new record for political moments on Twitter, with 52,756 Tweets per minute, as he pressed his message of taking America forward.

Earlier this week at the Democratic National Convention Michelle Obama beat Mitt Romney as she gave her speech. The First Lady hit 28,003 Tweets per minute and the President almost doubled that. He left the peak of 14,289 TPM that Romney hit in the shade.

The Democrats, neck and neck in the polls with the Republicans, have shown they can dominate the conversation on Twitter and now, with the two conventions behind us, the online battle is about to step up a gear. Read More »