Twitter introduces new timeline tool to spread the tweets

Websites and blogs are to get access to a fresh dose of Twitter as it introduces a new timeline tool that will make it easy for any site to display a timeline of Tweets whether it’s an author’s Tweets alongside their blog, a hashtag about an event like #DNC2012, or a list of competitors at the US Open.

Twitter says the move is designed to add a live, real-time dimension to articles, news reports, and the web at large.

The new embeddable timelines will enable publishers, writers and any Twitter user to drop a rich, interactive slice of Twitter into their websites.

Among the first to use the new embeddable tweets are ESPN, which is embedding a US Open Tennis list to display all of the latest tennis news and Tweets to espn.go.com visitors; London Fashion Week is putting the best Tweets and photos from the runway directly on their website; and Canadian writer Margaret Atwood (@MargaretAtwood) had embedded a timeline of tweets on her site.

Like Tweets on any Twitter page, when users browse websites that have embedded a Twitter timeline they will be able to  interact with it in the same way as they do on Twitter.com including the ability to expand Tweets to see photos, extended news or video and media, as well as start a conversation from the Tweet box, follow users that you discover, and reply to, retweet, or favourite Tweets directly from the page.

Twitter users can access the new feature via their Twitter profile under settings and widgets and can find out more about embedding timelines of Tweets on the Twitter  Developer Blog.