Paralympics GB gets major boost on social media in just the first week
The Paralympic Games in London have already made waves as the biggest, best and most successful in its history. Our athletes are fast becoming household names and seeing their profiles soar as their successes in the medals table continue to boom.
A great measure of this success can be seen on social media – in which Paralympics GB has seen a significant boost only a week into the Games.
Triple medal winner Ellie Simmonds has seen a boost of 376% in followers on Twitter (up to over 21,000) and 403% on Facebook, to over 18,400 fans since the start of the event. Sarah Storey, also a double gold medallist, set the Velodrome alight this week and has also experienced significant gains online, with a rise of almost 100% in Twitter followers and a whopping 479% increase on Facebook. With more medals up for grabs, her profile is surely set to continue to increase as the week goes on.
Staying in the Velodrome, Jody Cundy, who secured bronze, but became embroiled in a controversial disqualification altercation, still saw significant gains on social – his Facebook fans have increased by 147% while his Twitter has almost grown exactly the same amount (145%).
Other top stats from the so far week include:
• Hannah Cockroft not only dazzled in the T34 Wheelchair 100m, but she has also seen a massive acceleration in her social followings. Her Facebook fans have increased by 644% to almost 5,000, while her Twitter followers have risen by over 200% to over 6,000
• Cyclist Rik Waddon’s Facebook following has rocketed by an enormous 3,278%
• Despite missing out on equalling Dame Tanni Grey-Thompson’s record haul of 11 gold medals, equestrian competitor Lee Pearson has realised uplift on Twitter (59% ) and Facebook (243%)
• Having competed in the Olympics, the “star” of the Games, Oscar Pistorius has still seen massive gains solely during the Paralympics, even though he has been in the public eye all summer. He has gained almost 15,000 new followers on Twitter, taking him to 180,000 followers (representing a 10% boost), and almost 85,000 new likes on Facebook to over 116,000 fans (representing a boost of 246%!)
• While Pistorius is still the most widely Searched athlete of the Paralympics, Ellie Simmonds is closing in, with a search volume level that’s 41% of Pistorius’ and closing
The impact of the Games online can also be seen through the video content being viewed too. The Official Paralympics YouTube page has so far secured 13,300 subscribers and 10.5 million views across its videos, whilst the official London 2012 YouTube page has an impressive 52,400 subscribers.
Victoria Ransom is CEO of Wildfire.