BBC America creates social media buzz with new season of Doctor Who
The BBC scored its most-watched ever programme on BBC America at the weekend for the season premiere of season seven of ‘Doctor Who’, ‘Asylum of the Daleks, and racked up the biggest social media buzz of the weekend.
The show, which was broadcast on Saturday coinciding with its UK debut, attracted 1.6 million viewers and up 23% on its last season according to Entertainment Weekly.
The impressive ratings figures for ‘Doctor Who’ on BBC America were accompanied by more than 100,000 check-ins on social media service GetGlue.
‘Doctor Who’ attracted around 30,000 more check-ins than the top show last week, which was the season finale of ‘True Blood’. According to Ad Age that attracted 73,851 check-ins.
While the ratings might not be huge by US standards the show appears to be making an impact across the Atlantic and in July featured on the cover of Entertainment Weekly. The cover marked the first time a British show had appeared.
BBC Worldwide’s Soumya Sriraman told USA Today that last season was the number one downloaded series on iTunes in America, topping other popular shows like ‘Modern Family’ and ‘Glee’.
Sriraman added that ‘Doctor Who’ has become the second most requested brand behind ‘Star Wars’, beating out science-fiction favorites like ‘Star Trek’ and ‘Battlestar Galactica’.