Ad agency Mother seeks to put peace on the digital map
The 21st of September is Peace Day; the organisers of which are aiming for it to become an annual day of non-violence and global truce. To do this, and for Peace Day to get it’s spot on the calendar, they are trying to raise awareness of the cause with 20% of the world’s population.
As part of an awareness campaign for the day, ad agency firm Mother has created something called ‘A Lap Around The World’.
The agency is trying to get a tweet promoting Peace Day to do one lap of the entire world.
To monitor this, every tweet using the hashtag #PeaceDay21Sep will be pinned on a map which will hopeful complete a line of tweets across the entire globe by Peace Day on 21st of September. The organisers also hope to get #PeaceDay21Sep trending on Twitter.
You can keep up with the experiment at Alaparoundtheworld.com. So far there are quite a few around Britain, but after that there are significant gaps on the map.
You can find out more about Peace Day on Peaceoneday.org. It says that they “hope that [21st September] will be the largest global reduction of violence ever recorded on one day – and the largest ever gathering of individuals in the name of peace.”
Away from Twitter, Peace Day have also built their social media presence on YouTube, with 304 videos on their channel. The one below has been viewed over 11,000 times.
The Facebook page is also pushing 100,000 Likes.
While the cause founded in 1999 by the British documentary filmmaker and actor Jeremy Gilley, is a very worthy one, it’s hard to imagine it getting as much attention and engagement without social media.
Peace One Day organisers says that Peace Day is “a day for individuals to become part of wide-scale community action” and social media campaigns like ‘A Lap Around the World’ provide the perfect tools for doing that.