The power of Facebook advertising [infographic]
This infographic comes direct from Facebook and essentially acts as a calling card for advertising on the social network.
Some of the key stats here are that a high proportion of Facebook users return daily (58%) and the massive mobile growth it is experiencing (67% year on year).
The big question is, of course, can it target those people and make money out of mobile advertising?
In June Facebook announced it would be allowing advertisers to buy specifically for mobile for the first time after it began selling mobile ads that appear in users’ news feeds earlier this year.
Facebook claims here that it far outstrips the web in terms of broad campaign accuracy offering what it says is an average 25% cost saving.


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