Although the public-invite launch of Branch was met with much excitement in tech-land a few weeks ago, thanks to the involvement of Twitter founders Biz Stone and Evan Williams, the platform faces an uphill battle for adoption and has unclear implications for brands.

Described as a means for “high quality public discourse”, Branch allows users to invite curated groups of people to discuss issues in which they are knowledgeable. The aim of the service is both to provide a new platform for dialogue on the web and to organize conversation threads on platforms like Twitter. Read More »

This infographic comes direct from Facebook and essentially acts as a calling card for advertising on the social network.

Some of the key stats here are that a high proportion of Facebook users return daily (58%) and the massive mobile growth it is experiencing (67% year on year).

The big question is, of course, can it target those people and make money out of mobile advertising?   Read More »

Brands that can get their content strategy right and create the kind of online video that people want to watch can find real success online.

Good content tempts customers to engage with brands for longer and to talk and share what they have seen.

The benefits are clear, but how do you get it right? How do you get it out there? How do you measure success and which brands are getting it right?

This video interview with London agencies discusses some of those questions and suggests that among other emerging disciplines video content is a crucial part of a brand’s communication activity. Read More »