Leveson is this year’s most tweeted topic among UK journalists

It might not come as surprise to many considering the volume of tweets we have sen around this subject, but the Portland NewsTweet Index has today confirmed that the Leveson Inquiry dominated journalists conversations in the Twittersphere this year.

The Newstweet Index, which analyses the content, impact and quantity of tweets generated by UK journalists, shows that the phone hacking scandal was the subject of one in five of journalists’ tweets between in the past year between July 2011 and June 2012.

Topics including ‘Murdoch’, ‘Hacking’ and ‘NOTW’ shaped this year’s Twitter discussion as journalists and others became hooked on the televised hearings.

Despite prominence across other media channels, topics such as the war in Syria and the Eurozone implosion ranked 18th and 15th place respectively.

The top five most tweeted stories across all media were all Leveson related:David Camerson, followed by the Police, Murdoch and Jeremy Hunt.

Cameron’s prominence in the Leveson inquiry made him the most talked about politician in the UK. He eclipsed Ed Miliband with four times as many tweets.

With the run-up to the London Olympics and hotly contested London Mayoral elections, Boris Johnson attracted almost twice as much attention as Nick Clegg but almost a quarter less than Ed Miliband.

The BBC held its position as the UK’s most active news outlet on Twitter since it overtook The Guardian in March 2012. BBC journalists recorded a 17 per cent increase in their Twitter presence during the year, helping retain its title.

The NewsTweet Index also showed that Financial Times journalists increased Twitter activity 69% since April 2011 becoming the second most active outlet, overtaking Sky News, The Telegraph and The Independent. 

Mark Flanagan, digital partner at Portland says the NewsTweet Index highlights the power of Twitter as an open forum for public debates, but he says it remains to be seen whether “the openness of Twitter will translate into a greater level of trust towards the press among the wider public”.

Following two quarters of dominance, Paul Waugh, editor of Politics Home, has again been named the UK’s most influential journalist on Twitter – securing the title of number one for the third time this year.

Although known for his political exclusives from the Westminster lobby, it was a humorous tweet comparing pictures of Boris Johnson to orang-utans that saw Paul Waugh’s greatest interaction of the year with an enormous 775 retweets.

For a full list of Portland’s Top 50 UK NewsTweeters, please click here.

  • James Murray

    “Some good insights here – it would be interesting to see what points during the enquiry received the highest tweets. Experian conducted similar research to highlight some of the key moments of the inquiry by online search volumes.

    We found that online interest was at its peak early in the inquiry, when the News of the World was shut down by News Corp, but has since trailed off quite significantly. What’s more interesting is that the highest peak of UK searches around the Leveson inquiry came at the end of July 2011 when Rupert Murdoch was attacked by a protester with a pie.

    Downstream traffic shows some interesting insights as well. There was a high volume of clicks going to Wikipedia – over 10% – followed by news websites like the Guardian, BBC and Telegraph. You can check out our findings here: http://www.experian.com/blogs/hitwise-uk/2012/08/02/leveson-inquiry-key-online-moments/”

  • Pingback: This was the week that was - cats, cows and the case for patent law()