Costa Coffe are finally catching up with the social media game, it seems. After a four year absence from Twitter, in which rival Starbucks grew their online reach significantly, they are back Tweeting on the @CostaCoffee account.

The company’s main social media presence has always been predominantly on Facebook though, and the page has 707,000 Likes. It is no surprise then that this is where their latest innovation is taking place.
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It might not come as surprise to many considering the volume of tweets we have sen around this subject, but the Portland NewsTweet Index has today confirmed that the Leveson Inquiry dominated journalists conversations in the Twittersphere this year.

The Newstweet Index, which analyses the content, impact and quantity of tweets generated by UK journalists, shows that the phone hacking scandal was the subject of one in five of journalists’ tweets between in the past year between July 2011 and June 2012.

Topics including ‘Murdoch’, ‘Hacking’ and ‘NOTW’ shaped this year’s Twitter discussion as journalists and others became hooked on the televised hearings. Read More »

A wall post complaining about the cost and quality of an Odeon cinema experience that appeared on the official Odeon Facebook Page on Friday has generated an astonishing 122,468 Likes and 10,408 comments. To make matters worse, the complaint has come on the UK summer bank holiday when the Odeon’s social media team appear to have been “on holiday” and have not responded to the complaint.

The  disgruntled cinema-goer left a 466 word complaint entitled “Dear Odeon” and criticised the cinema company for overpriced tickets, food and drink, lazy customer service at the refreshments kiosk and their movie being disrupted by the cinema screen next them showing The Dark Knight Rises (the films booming sound effects being audible through the walls). To round of his complaint, the Facebook user scoffed at the anti-piracy notice shown at the beginning of the film promising that the cinema experience was considerably better than a pirated download. Read More »