Despite the overarching reach of Facebook and Twitter, people are flocking more and more to niche services. Research by Experian shows that Between July 2011 and July 2012 use of both Instagram and Pinterest shot up worldwide, as well as other more specific social services.
In Australia, for instance, Instragram use rose a massive 362%, and a staggering 17, 319% in North America. Here in the UK the rise was over 2000%. Figures were similar for Pinterest, which saw a 798% usage spike in Australia, and 2373% in Hong Kong, and 1489% in the UK. Read More