Earlier this year McDonald’s got something of a social media trashing with its US #McDStories campaign. You could have seen that one coming.

The fast food giant is an easy target and Twitter was given free rein to use the burger chain as a punch bag, bug it wasn’t scared away.

Lessons have obviously been learnt and a current social media effort by the fast food giant, originated by McDonald’s in Canada, is proving to be some thing of a hit. Read More »

Whenever Silicon Valley companies are sold for around the billion dollar mark, you kinda need to take some time to reflect *why*.  Generally it’s not the case that their valuations are driven by their balance sheets or profitability, more their driven by their vision and their market leading position in their specific niche.
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Ever been in a situation when you thought you were having a friendly chat, and then it turned out someone was trying to sell you something? Not a company you’d want to do business with.

Facebook has just announced that it is testing an advertising model in which companies can buy ads that appear in your Newsfeed – whether or not you’ve shown any interest in those companies.

This isn’t surprising, but it does feel like one of those tactical decisions that might make more money for a while, but is a strategic disaster. Read More »

Great infographic here from Diffbot breaking down all that is being shared on Twitter after it took a look at 750,000 tweets.

For instance as many as 36% of tweets include an image and only 16% an article — thought that would be higher.

In this analysis UK sites do well in the content being shared with the BBC and The Guardian among the most shared content sites. Reuters and CNN are also in there. Read More »

Last month there were reports that Facebook could be considering rolling out a ‘Want’ button, which could have significant implications for brands and businesses using the social network.

The ‘Want’ button would be the first step on the road to introducing social commerce within Facebook and would be a welcome addition to the humble ‘Like’ button”. Read More »