Earlier this year McDonald’s got something of a social media trashing with its US #McDStories campaign. You could have seen that one coming.
The fast food giant is an easy target and Twitter was given free rein to use the burger chain as a punch bag, bug it wasn’t scared away.
Lessons have obviously been learnt and a current social media effort by the fast food giant, originated by McDonald’s in Canada, is proving to be some thing of a hit. Read More