As someone with at least a passing interest in digital media (as I assume you are, reading The Wall) there’s no doubt that you’ll be familiar with many of the acronyms and industry jargon floating around when describing what the digital world does – CTR, CPC, CPM etc etc…

Historically no stranger to the world of jargon and acronyms, over the last couple of years the display industry has seen an influx of new terms pop-up that not everyone will be familiar with – thankfully our creative team is on hand to help with our jargon-busting cheat-sheet outlining some of the most regular terms you’ll encounter when working in display…

Enjoy, and TTFN.