I’m sure you’ve all seen the gaudy statistics when it comes to the gender split of Pinterest’s following – anything ranging from 72% to a staggering 97% of its user base has been reported as female.

It begs the question, how is the ‘men are from Mars, women are from Venus’ theory split across the other social media platforms – and why?  Read More »

In this blog I will show you how we brought brands & sponsors closer to their target consumers through an App at Golf Live.

The proliferation of digital connection has created an amorphous sea of communication, where brands struggle for consumers to see and hear them through the mesh of online and offline media.

According to David Rich, SVP of strategy and planning worldwide at George P Johnson Experience Marketing, “The din of noise is deafening. Brands are realizing that awareness is no longer enough – it’s about brand experiences and creating brand relationships.” Read More »

Twitter founders Ev Williams and Biz Stone have a new venture that is targeting the publishing industry.

Callled Medium it brings together blogging, Stone and Williams both worked at Blogger, with community and curation.

The founders say they “felt compelled to build a content network for the technology age we’re living in now, and we have a vision for what publishing should be”. Read More »

Good example here of how a small family run business can use social media to punch above its weight and get its voice heard.

Somerset based Wyke Farms faces having its award winning cheddar delisted by Supermarket Morrisons despite decent sales and popularity.

The family have turned to Facebook and are attracting a lot of support with hundreds of likes and comments. Read More »

Apple is reportedly going to release its much talked about min iPad in the Autumn and it will look more like a larger iPod Touch rather than a smaller iPad. No speculation to suggest it will be called the TouchPad.

It is being speculated the mini will come with a price tag of around $200, which is the same price as the Google Nexus 7 – so expect to pay £200 to get your hands on one considering the way that Apple economics translate. Read More »

As someone with at least a passing interest in digital media (as I assume you are, reading The Wall) there’s no doubt that you’ll be familiar with many of the acronyms and industry jargon floating around when describing what the digital world does – CTR, CPC, CPM etc etc… Read More »

Photo-sharing service Pinterest has launched new Android and iPad apps, as well as updating its iPhone offering.

The Android app has been one of the most requested updates to the service, said Chief Executive Ben Silbermann, speaking at the company’s first official press briefing in San Francisco. Read More »

The fashion industry and its fans have embraced visual social media sites like Facebook, Pinterest and Instagram, and blogging platform Tumblr.

It’s natural that social mediums that focus on (or include) images will attract designers, fans and brands.

But a real community takes time and skill to develop, and requires nurturing if it is to succeed, particularly in fashion. Fashion is such a personal, subjective thing that it can attract disproportionate levels of passion from fans, which can be wonderful if the passion is positive and the brand knows how to channel it.  Read More »