Among the official Olympics sponsors Samsung has been named as the brand that did best out of the London 2012 games in terms of online visits, followed by Adidas, according to data from Hitwise.

Among the broadcasters there was no competition. The BBC trounced Sky News in that battle.

There was good news for non-sponsors too. While Adidas did well in terms of a receiving a good uplift in terms of online visits data from Socialbakers points to rival Nike, which was not an official sponsor, winning the battle for sporting social media engagement on Facebook and Twitter.  Read More »

A good infographic here from Fiasco Design summing up how Twitter was used throughout the London Olympics, which certainly lived up to their promise as the world’s first social games.

It illustrates how Twitter  played such a major role in the London 2012 Olympics from the 10 million who mentioned the opening ceremony, the popularity of Mr Bean and Sir Tim Berners-Lee, the rise of #NBCfail and the millions of mentions of our brilliant Team GB and the athletes.

It is all here. The highs as well as some of the lows such as Tom Daley’s Twitter troll moment. Although that didn’t hold Daley back he was the big winner on Twitter at London 2012. Read More »

Double Team GB Gold medalist Mo Farah is becoming something of an internet sensation.

The 29-year-old Londoner who ran the races of his life to win the 5,000m and the 10,000m at London 2012 already has two memes devoted to his name.

The first is his signature ‘Mobot’ hands to head pose that became such a hit with Olympic fans and rivaled that of Usain Bolt’s pose — leading to the two posing side by side. The second was his arms outspread pose as he crossed the finished line to the .

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Shares in daily deals website Groupon fell by more than 70% in after hours trading yesterday as it became the latest next generation dotcom stock to hit trouble along with Facebook and Zynga, which last week lost its COO.

Groupon shares hit a life-time low of $6.05 in after-hours trading before recovering some what and rising to 7.55 as investors took advantage of the fall.

The drop came as Groupon missed quarterly revenue expectations and gave a cautious profit outlook. Read More »