Online advertising, and paid search advertising in particular, has been held up as the ideal for marketing because of its measurability and the level of tracking it offers. Conversely, offline advertising is inherently difficult to track.
TV advertising offers a fantastic medium for brands to reach a mass audience and raise awareness of the brand and its product range. However, until now it has not been able to provide the same level of measurability as online. The arrival of smart TVs is set to change that.
The launch of Google TV in the UK, expected over the next six months, along with Apple’s rumoured move to launch its own internet-enabled TVs, mark a pivotal moment for brands looking to recreate the level of measurement associated with online, in a world that was typically known as offline. Read More