Online advertising, and paid search advertising in particular, has been held up as the ideal for marketing because of its measurability and the level of tracking it offers. Conversely, offline advertising is inherently difficult to track.

TV advertising offers a fantastic medium for brands to reach a mass audience and raise awareness of the brand and its product range. However, until now it has not been able to provide the same level of measurability as online. The arrival of smart TVs is set to change that.

The launch of Google TV in the UK, expected over the next six months, along with Apple’s rumoured move to launch its own internet-enabled TVs, mark a pivotal moment for brands looking to recreate the level of measurement associated with online, in a world that was typically known as offline. Read More »

So, we approach one-year since the introduction of Google+. Inevitably, we have witnessed discussions about the success, or lack of it, of this new social platform.

Many suggest it has triumphed, while others argue that the service equates more to a failure like Buzz than a success, like Gmail for instance. For SEOs though, it doesn’t matter.

It’s hard to argue that the site is the runaway success the team at Mountain View might have hoped for. However there is no question that it is a viable service, and one which I fully expect to continue to rise in popularity with marketers – especially if you’re interested in performing better in the natural search results. I know personally that as a marketer, it’s a missed opportunity if I’m ignoring Google+. Read More »

Some great tips and tricks here in this infographic from BrandYourself taking a look at how you and your company can better rank on Google.

It throws up lots of interesting stats not least of which is that more than one billion names are searched on Google every day and that 94% of people only look at the first page of results.

And do you  know what social network and blogging platform ranks better than others?  Take a look.

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Gotye – star of one of the most widely-heard songs of the last year, and one of the most-watched videos in YouTube history (currently a few views away from 300m) – has responded to the sea of cover versions of ‘Somebody That I Used To Know’ on YouTube with his own remix, titled ‘Somebodies: A YouTube Orchestra’. The singer (real name Wally) on his YouTube channel says “Reluctant as I am to add to the mountain of interpretations of Somebody That I Used To Know seemingly taking over their own area of the internet, I couldn’t resist the massive remixability that such a large, varied yet connected bundle of source material offered.

”.

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