What a difference a week makes – Team GB’s social media stats
Week two of the London 2012 Olympic Games has seen Team GB surge up to third in the medals table – but it’s not the only measure of their success by any stretch. In the second week, the athletes have continued to see their social media profiles soar in line with their successes – with big names such as Chris Hoy and Jessica Ennis experiencing huge growth in their profiles, whilst relative unknowns such as Robbie Grabarz also saw their online profiles boom.
Golden girl Jessica Ennis has seen the biggest success of any Team GB athletes so far, with a huge 3757% increase in Facebook likes over her weekend competition – securing almost 500,000 fans in total. Team mate and training partner Katarina Johnson-Thompson also experienced a huge uplift in fans online, with an impressive 1223% increase.
Chris Hoy not only made history as our greatest Olympian ever, but continued to see his Facebook profile soar– with a 43% increase in Facebook likes within a 24 hour period this week. Team mate Victoria Pendleton saw a 19% increase in Facebook likes, to more than 5,200.
Our triathlete medallists, the Brownlee brothers, also saw successes online across Twitter and Facebook respectively. Alistair saw 49% growth in his Twitter followers, but, unlike in Hyde Park, was beaten by his brother Jonathan who saw 71% growth.
Alastair trumped his brother on Facebook though, with 38% growth in likes, versus a 21% increase for Jonathan. Also on Wednesday, high jumper Robbie Grabarz saw his online profile jump, with a 1646% increase in Facebook likes and impressive 53% increase in Twitter followers, to more than 6,000.
Other tops stats from the week include:
* Mo Farah was our other big winner, securing an additional 25,000 Facebook likes over the weekend, a jump of 65%
* Interestingly, Laura Robson beat her doubles partner Andy Murray when it came to online activity. Her Facebook likes spiked by 14%, whilst Andy Murray saw a 7% increase. When you look at the numbers though, Laura gained an additional 3,000 likes, versus Andy Murray’s 40,000
* Ben Ainslie saw his profile soar over the weekend as he secured the title of greatest ever sailing Olympian – his Facebook likes grew by an impressive 11%
* Following his failure to qualify for the final, Phillips Idowu was the biggest loser online yesterday, only securing a 1% increase in Facebook likes and 6% increase on Twitter, to just under 40,000 followers
* On the flip side, Team GB’s football team have not seen a benefit from social media – with captain Ryan Giggs experiencing a marginal uptake in likes, equating to less than 1%
Victoria Ransom is CEO of social media marketing company Wildfire.