Twitter confirms Olympic supremacy as Team USA edge out Team GB

Usain Bolt on the front page of The Times in LondonThe total number of tweets for the men’s 200m final totalled 780,000 yesterday as Usain Bolt, illustrated wonderfully by The Times today, made Olympic athletics history as the first man to retain both 100 and 200m sprint titles.

However, it is the men’s 100m final from Sunday night that has caused the greatest reaction on Twitter so far with a staggering 2.4 million Tweets, analysis using SMG’s ECHOscreen tool on day 13 of London 2012 shows.

Team GB also lit Twitter up in a day when all of TeamGB’s medals came from women, in sports as diverse as taekwondo with Jade Jones winning Britain’s first ever gold; the individual dressage for Charlotte Dujardin; and boxing with flyweight fighter Nicola Adams.

Adams, who took gold in Olympic boxing by beating Chinese great Ren Cancan, racked up 141,987 mentions as she became the first ever female Olympic boxing gold medalist.

These successes, however, have not been enough to stop TeamUSA regaining the lead from TeamGB as the most mentioned Olympic team on Twitter.

The day 13 figures were 108,000 (USA) vs. 98,000 (GB) with USA buoyed by golds in women’s football following their win over Japan, the decathlon and triple jump.

TeamJamaica, after their one-two-three in the 200m posted a bumper number of Twitter mentions.

Scott Thompson is digital research manager at Starcom MediaVest Group.