As Sir Chris Hoy became the most successful British Olympian, he also eclipsed fellow British athletes with 208,000 tweet name checks on Day 11. Sir Chris Hoy tweet mentions peaked at 19,000 per minute – the highest for a cyclist in these games.
The Brownlee brothers, Alistair and Jonathan winning Gold and Bronze respectively. followed Sir Chris Hoy with 154,000 tweets as they took Gold and Bronze in the Men’s Triathlon.
Anna Meares wins the women’s sprint but Victoria Pendleton beats her arch rival with 45,900 tweet mentions versus Meares 10,400.
As we’ve seen throughout these Olympics TeamGB top the most tweeted country leaderboard on Day 11 with 196,000 tweets.
Starcom MediaVest Group created the analysis using its ECHOscreen research tool.
Scott Thompson is digital research manager at Starcom MediaVest Group.