As Sir Chris Hoy became the most successful British Olympian, he also eclipsed fellow British athletes with 208,000 tweet name checks on Day 11. Sir Chris Hoy tweet mentions peaked at 19,000 per minute – the highest for a cyclist in these games.

The Brownlee brothers, Alistair and Jonathan winning Gold and Bronze respectively. followed Sir Chris Hoy with 154,000 tweets as they took Gold and Bronze in the Men’s Triathlon. Read More »

The Liberal Democrats have a history of dozing off on Twitter. Like social media narcoleptics. Whole weeks have gone by this year when the Lib Dem press office has absolutely nothing to say. Not a peep.

For one of the parties in government you might have thought the press team would have been busy all year round and making sure it was using Twitter and social media to get the Lib Dem message out there.

That’s what Twitter is for and for it to work you absolutely need to be consistent, as are the Labour and Conservative press teams in their tweets, even more so for a party struggling in the polls and one that has seen its prized pieces of legislation, in the reform of the House of Lords, crumble to dust. Read More »

Yesterday Facebook raised the mobile stakes as it made its online gaming debut with the launch of a real cash  bingo app.

That’s clearly part of its much needed strategy to make money out of mobile, which will be key to Facebook’s future growth and revenues.

Another part of that strategy has also emerged and that is a new ad unit that will allow advertisers to promote their mobile apps on Facebook. Read More »

The increasing fragmentation of communication platforms has presented brands with both opportunities and challenges when talking to their audiences. If anything, the sheer number of digital channels is causing problems for brands trying to convey their message while maintaining brand identity.

One key area of focus and a choice faced by many businesses is whether or not developing an app is the best option. Mobile is naturally a crucial area of growth, fuelled by the proliferation of smartphones and tablets.

However, with the introduction of HTML5, the web is catching back up.  No one is likely to say there isn’t space for both websites and apps in our lives, but the question of what separates the two of them is being asked with increasing frequency. What things does the web do well that apps can only hope to emulate badly, and vice versa? Read More »

Great round up here from Ignite Social Media taking a global look at social networking and charting the winners and losers in 2012..

While Facebook continues to dominate in much of the world that is not the whole story. Looking east for instance to the Ukraine and Russia there has been the rise of  Vkontakte and in China and Hong Kong we see Kaixin001 appealing to many men.

As newer networks like Pinterest have popped up we have something new again: social networks dominated by women. The infographic lists all of the social networks where women are dominate as well as those where men are the majority. Read More »